When site owners create content for their website, they are often faced with a dilemma: should they write for the search engine or its human readers?
If you can write a good copy for your human visitors, they will gain interest in your product or business and generate the revenue you are aiming for. If you produce keyword-rich content, it is easy for a search engine to index your web site and boost its ranking on the search results page. So, how can you make both ends meet? The answer is simple. You can write a good copy of catering to both. Here’s how you can do that.
Importance of Quality Web Content
Most people nowadays use the internet as a source of information and news, while a few others do their shopping online. This is a good prospect for online businessmen. Your web content plays a crucial role in influencing your readers and compel them to action.
This is a common mistake committed by web owners who invest more time in optimization. While they were able to get traffic into their website, they are unable to generate conversions due to their inability to persuade the reader.
Proper Communication and Style
Modern readers lack the patience to invest a great deal of time trying to figure out what your web site is about or what value there is in the information you have to offer them. So, right off the bat, you need to provide your reader a hint of what the message of the entire text is about.
Regardless of your niche though, you must employ a loose and conversational tone to your writing style, even when you are talking about technical stuff. A good technique in achieving the conversation tone is using the “You” point of view such that the reader feels you are addressing them directly. This will allow your writing to appeal to all knowledge levels of users and not intimidate them, because if they are then there’s a huge chance they won’t invest time in reading it.
Be straight to the point in your writing. The shorter the time it takes to relay the information to your readers, the better. Break up the entire article in short paragraphs and sub-headings. By offering the information in chunks, it makes it easier for the reader to absorb all the information you have provided them. And more importantly, your content must compel the audience to respond and take action.
Search Engine Friendly Writing
Aside from providing useful content for your readers, you also need to think about how to make it easy for the search engines to find your website. This is where the essence of keywords come in. you need to target those phrases or words that are relevant to your website and what users are going to input during their search to create that match.
Linking is another vital way to spread information on the internet. When you know other relevant sites, make sure you link to them, especially for authority sites. It has been known that a search engine finds websites through links to other sites.